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Fresh & Easy Chain Closing, Not Coming to Echo Park

The British-based grocery chain prepares to pull the plug on its 199 U.S. markets and, presumably, its plans to open in Echo Park.

Fresh & Easy stores in Southern California and beyond will soon be closed or sold, according to a report in the Wall Street Journal.

That should finally put an end to rumors that Fresh & Easy is eyeing a location in Echo Park, Silver Lake or Los Feliz.

Fresh & Easy had been expected to take over the Sav-A-Lot space on Sunset Boulevard next to Walgreen's in Echo Park.

A late as September it was reported to be pulling permits to begin work to convert the space.

Owned by Britain's Tesco, the 199-market chain never quite caught on with American consumers, though some of us did enjoy making the trek to the location on Eagle Rock Boulevard.

Analysts said the recession was partly to blame -- Fresh & Easy debuted in California, Nevada and Arizona in 2007, just as the economy was tanking. But, ultimately, consumers didn't warm to the concept.

No sign up the street in Silver Lake yet of the planned Yummy market just off the Polka Dot Plaza, though the green walls created by the former tenant, Natural Mind Salon, are removed.

Still farther west, Lassen's has finally settled into the former Nature Mart space, with Lassen's signage now visible.

It has been a year since the controversy erupted when Nature Mart was replaced by the Ventura County family-owned chain.

Enuf Istoomuch December 06, 2012 at 02:44 AM
Was not impressed with Fresh & Easy. Found higher prices, limited selection and a lack of customer service. Especially disliked the self-serve check-out in the stores I tried. This was the only check-out option. If you asked if they had a normal, human operated check-out they tried to pull you into a lesson on using their self-serve. The poor sense of customer service at the exit killed my interest in the place.
Punky December 06, 2012 at 04:37 AM
The F&E on Eagle Rock Blvd is always crowded. Aesthetically it is pretty ugly n dreary (British?), but they have increasingly been getting more n more organic produce n products. They also sell these items at a lower $ than most stores: cheese, Amy's organic frozen products, organic tortilla chips, fair trade organic coffee, organic crackers, org trail mix, organic coconut, almond, and soy milk, and awesome price on chilled Piper-Sonoma champagne. The self-check-out is a no-brainier, totally simple n efficient. I hate to see the F&E close on Eagle Rock Blvd. I hope/expect that another neighborhood-friendly market will open up in the future......plus it's a gold mine location!
sam December 06, 2012 at 07:51 PM
Traders Joes need I say more. Better, great service,good prices , wonderful food items.
Joellyn December 06, 2012 at 10:06 PM
Well, I'll be sorry to see them go, even though I didn't get over to Eagle Rock very often to shop there. I enjoyed the store, and thought the prices were pretty competitive. Too bad.

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