La Opinion, Los Angeles's leading Spanish-language newspaper, endorsed Silver Lake resident Eric Garcetti for mayor Thursday.
The paper's endorsement cited Garcetti's experience in municipal government and job creation as capable of bringing economic growth to all Angelenos.
It also called City Controller Wendy Greuel "a solid candidate," making the decision a tough one.
The Los Angeles City Councilman, whose grandfather was Mexican, has worked diligently to reach out to Los Angeles' Spanish-speaking community.
Earlier this week his campaign released a Spanish-language message. Actress Salma Hayek also recently appeared in a video supporting Garcetti in Spanish.
Garcetti also was quick to push for a $50,000 reward to find the killer of a Guatemalan immigrant killed by taggers outside a church in Historic Filipinotown.
Garcetti, Greuel and six other candidates are on the ballot for the March 5 primary. If no candidate wins a majority, the top two vote-getters will face off in the May 21 election.