Who needs a smart cup of Joe when you can have Dumb Starbucks?
A pop-up store in Los Feliz is asking that very question, and people are lining up around the block to get their not-Starbucks coffee (shh! it’s actually from Vons according to one report). They've also got “Dumb Espresso” and “Dumb Tea.”
The shop at 1802 Hillhurst Ave. is attracting hour-long waits. Some are already selling their Dumb Starbucks cups, which are very similar to the real thing, except for that, you know, word “dumb.” This guy on eBay has a buy-it-now price of $500.
According to published reports, a sign in the shop informs coffee mooches – the java is free – that it’s not really a coffee house. It’s satire.
“Although we are a fully functioning coffee shop, for legal reasons Dumb Starbucks needs to be categorized as a work of parody art,” writes the Hollywood Reporter. ”So, in the eyes of the law, our ‘coffee shop’ is actually an art gallery and the ‘coffee’ you're buying is actually the art. But that's for our lawyers to worry about. All you need to do is enjoy our delicious coffee!"
"We appreciate the humor but they can't use our name," Starbucks spokesman Jim Olson told CNNMoney. "It's a protected trademark. It's our trademark."
As for who's behind it, no one seems to know. Is it a political statement? A competitor? A reality TV show? Stay tuned!